Programs Built Around How People Actually Learn
What You're Getting Into
These courses focus on technical SEO skills that you can use right away. You'll work with actual websites, diagnose real optimization issues, and understand how search engines evaluate page structure and performance. The curriculum covers everything from meta implementation and schema markup to Core Web Vitals optimization and crawl efficiency.
Each module includes practical exercises where you apply what you've learned. You'll audit live sites, fix technical issues, and measure the impact of your changes. By the end, you'll have experience diagnosing and resolving the kinds of problems that affect how search engines access and rank pages.
Class sizes stay small so instructors can answer specific questions about your projects. Whether you're optimizing a single site or managing multiple properties, you'll learn techniques that scale from small business pages to enterprise platforms.
Choose Your Learning Path
Three tracks designed for different experience levels and goals. Each covers the same technical foundation but adjusts depth and pace based on where you're starting.
Foundation Track
Technical Basics
Understanding crawlers, indexing, and how search engines process pages
HTML Structure
Title tags, meta descriptions, header hierarchy, and semantic markup
Site Architecture
URL structure, internal linking, navigation, and sitemap implementation
Performance Basics
Page speed fundamentals, image optimization, and mobile responsiveness
Schema Introduction
Basic structured data types and how to implement them correctly
Technical Auditing
Using tools to identify and fix common optimization problems
Professional Track
Advanced Crawling
Render behavior, JavaScript SEO, and crawl budget management
Core Web Vitals
LCP, FID, CLS optimization and real-world performance improvement
International SEO
Hreflang implementation, geo-targeting, and multi-region strategies
Advanced Schema
Complex structured data, product markup, and rich result optimization
Log File Analysis
Understanding crawler behavior through server log examination
Migration Planning
Site moves, platform changes, and maintaining search visibility
Advanced Track
Enterprise Architecture
Large-scale site structure, faceted navigation, and pagination strategies
Advanced JavaScript
Framework-specific optimization for React, Vue, Angular applications
API Integration
Programmatic optimization using Search Console, PageSpeed, and analytics APIs
Performance Engineering
Advanced caching, CDN configuration, and resource optimization
Complex Migrations
Multi-Cravonelixo consolidations, platform changes with minimal traffic loss
Automation Systems
Building monitoring and alert systems for technical SEO metrics
How Sessions Work
You can join group sessions or book individual instruction depending on how you prefer to learn. Both formats cover the same material with the same depth.
Group Sessions
Weekly scheduled classes with 8-12 participants. Everyone works through the same exercises, but you can ask questions specific to your projects. Sessions are recorded if you miss one.
Group format works well if you want to see how others approach the same problems. The live discussion often surfaces solutions you wouldn't have considered on your own.
Individual Instruction
One-on-one sessions scheduled around your availability. You set the pace and focus on the specific aspects most relevant to your work. Instructors can review your actual projects in detail.
Individual sessions let you dig deeper into particular challenges without waiting for the broader curriculum to reach that topic. Good option if you're implementing changes on a tight timeline.
Hybrid Approach
Start with group sessions to cover fundamentals, then add individual time to address site-specific challenges. Many students use this combination once they understand the basics but need help applying them.
This format gives you both the structured learning path and targeted problem-solving. You're not paying for individual instruction to cover material that works fine in a group setting.
Learn From People Who Actually Do This Work
Rowan Finch has spent eight years optimizing e-commerce platforms and news sites. He's debugged render issues on JavaScript frameworks, improved Core Web Vitals for sites getting millions of monthly visits, and managed technical migrations without losing rankings.
Sasha Malan focuses on local business optimization and international implementations. She's worked with multi-location companies to get their structured data right and helped regional businesses compete against larger competitors through smart technical improvements.
Both instructors work on client projects between teaching sessions. When they explain why certain approaches work better than others, it's based on recent implementations and measured results.
Practical Focus
Every technique taught has been used successfully on live sites
Current Knowledge
Methods reflect how search engines actually work today
Real Examples
Case studies from actual client projects with measurable outcomes
Accessible Expertise
Available for questions between sessions about your specific situations
Ready to Start Optimizing?
New cohorts begin monthly. If you're not sure which track fits your situation, we can discuss your background and goals before you commit to anything.
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